Welcome New Balance!

We are delighted to announce the addition of New Balance in our client portfolio and are very much looking forward to the upcoming PR and influencer marketing collaboration!

The story of New Balance begins in 1906 in Boston, Massachusetts, with insoles designed for people with foot problems. Today, New Balance is not only one of the most innovative and independent running shoe manufacturers but also one of the oldest. From ambitious marathon runners to everyday hobby runners, whether for a quick run on asphalt or a trail run in the mountains, New Balance offers the perfect shoe for every situation.

Originating in the running industry, the brand is now also one of the leading manufacturers of lifestyle shoes, shaping the market with classic and often bold silhouettes. The diverse colour and style palettes of New Balance cater to every sneakerhead, and especially with their traditional models, the brand enjoys cult status. New Balance owns five factories in New England and one in Flimby, UK, employing 8’000 people worldwide.

„The cooperation with New Balance not only marks the entry of an extremely strong brand into our portfolio, but also an alliance of performance and lifestyle. We are delighted to showcase the innovative brand’s new products and strengthen New Balance,” emphasises Pirmin Oklé, owner of 360 brand connection.