Welcome UYN –Unleash Your Nature!

We are very pleased to welcome the innovative Italian brand UYN to our client portfolio and we are very much looking forward to the upcoming PR and Influencer marketing collaboration.

In the small town of Asola, Italy, not far from Lake Garda, there is a state-of-the-art center where the future is created every day. It is the headquarters of UYN – Unleash Your Nature, the Italian brand that in just four years has become one of the leaders in sportswear and footwear. The secret is the continuous search for innovative fibers and technologies, derived from nature and empowered via biotechnology to achieve superior performance. This has led to the creation of the underwear and socks lines, the apparel for winter sports, running, cycling, outdoor, and the new shoe collection. The brand uses revolutionary biomaterials for  its products and has managed to completely eliminate fossil fuel-based synthetics.

The ‘brain’ of UYN is AREAS (Academy for Research and Engineering in Apparel and Sport), a futuristic research laboratory and an academy for scholars from all over the world dedicated to developing increasingly high-performance products. The laboratory, in collaboration with scientists from Cerism of the University of Verona, boasts state-of-the-art scientific equipment, including the thermal mannequin Hyper and a climatic chamber.«We are very happy to collaborate with the innovative and sustainable brand UYN and are eager to sustainably strengthen the awareness of UYN in the Swiss market», states Pirmin Oklé, owner of 360 brand connection. 

More information about: UYN