Blog Q36.5

Benvenuti Q36.5!

We are very pleased to welcome the Italian brand Q36.5 in our client portfolio and are very much looking forward to the upcoming PR collaboration.

Q stands for the Latin word «quaerere» which means research, while 36.5° is the body temperature of a healthy body in degrees Celsius. The dream of Q36.5 was to create an iconic product that represents what the future holds for cycling clothing. Q36.5 collaborates with elite Italian textile partners to develop the most efficient and light cycling fabrics in the world. The brand has pursued the goal of ensuring that each and every one of their products are able to maintain the healthy body temperature which allows for better riding and better rider comfort.

Q36.5 relies on a combination of highly functional textiles, with a unique fit and a special focus on sustainability. For example, Q36.5 uses only 100% recycled yarns to minimize waste production.

In early December, Q36.5 is going to open their flagship store near Paradeplatz, in the heart of Zurich, where you can try on and admire (experience da lab) clothing, shoes and accessories on site.

«We are very happy to collaborate with the innovative and sustainable bike brand Q36.5 and are very excited to strengthen the awareness of Q36.5 in the Swiss market» so Pirmin Oklé, owner of 360 brand connection.