On December 3 2021, the first shop of the bikewear brand Q36.5 opened its doors. The new store comes with many highlights. Among other things, a test area equipped with SRM bikes, where the high-quality products can be experienced and tested directly. This makes the visit an exclusive experience.
Q36.5 opened a store in Zurich on an area of 140m2 and two floors that invites you to immerse yourself in the world of cycling clothing. The concept and development of the shop came from Iria Degen Design. The realisation, perfectly tailored to the wishes of the customers, was created in close cooperation with the architect Jochen Brunner and the construction management of Ecas AG.
A first class experience It quickly becomes clear to the visitor that professionals are at work here. In addition to the highly professional advice from biker to biker, the Q36.5 shop not only offers the opportunity to shop. The store also has a test area equipped with SRM bikes. Here, the customer can complete an indoor training session and experience all the products up close during the test ride. A huge screen on the wall makes the ride even more spectacular and ensures a unique experience in Zurich.
Coffee lovers are also well catered for in the shop. To make the visit as comfortable as possible, the team happily offers a good Italian coffee or cappuccino. This makes you feel (almost) at home during the consultation, which is tailored to your individual needs.
Sustainability as a priority Q36.5 was founded to implement and promote innovation. The topic of sustainability is also very close to the brand’s heart. Q36.5 develops fabrics whose manufacturing process respects and protects nature. The brand sees itself as part of a natural cycle. For this reason, all garments are PFC-free. Producing less waste and short distances are also part of this. 95% of the production takes place within a radius of 350 km from Q36.5’s headquarters in Bolzano and the materials used are also 100% from Italy.
Opening à la Q36.5 On Thursday evening December 2nd, 2021, the press and VIP event took place from 17:00. There was the opportunity for an interview with Sabrina Bergamo Emmasi, Managing Director and/or Luigi Bergamo, CEO and developer of the brand. Throughout the opening evening, guests were treated with culinary specialities and wine from South Tyrol at Q36.5. In addition, DJ Accee provided good music and atmosphere. Ambassadors such as Robin Herrmann, Aline Seitz and Caroline Baur joined the opening as well. In addition, a great prize could be won in the Cycling Challenge.